Avodah is a Hebrew word that means work, worship, and service all in one word that speaks to an integration between these concepts. In providing valuable goods and services, businesses through the dedicated work of many individuals can be a powerful way to serve one another. And for me, I see my work when done well as an act of worship to God. Thus, I seek to work with excellence in a manner that serves others before myself.

Invest, meanwhile, has the obvious connotation of a financial investment, which is a key piece of my current process: seeking to purchase a business from an existing owner. Beyond this, however, invest refers more broadly to my desire to pursue active involvement in the form of relationships, time, and effort. In contrast to a singular, one-time investment that becomes passive over time, my hope is that the choice of the word invest conveys my desire to be an active leader for the long-term.